Keep
Costs
Down
and
Keep
the
Marketing
Strategy
Simple
It
May
Be
Best
To
Spend
Less
on
Marketing
When
Starting
Your
Home
Based
Business
One
of
the
biggest
mistakes
we
could
make
as
business
owners
is
spending
too
much
money
on
marketing
our
service
or
product
without
knowing
how
to
market
it
correctly.
I’ve
seen
plenty
of
money
wasted
on
marketing
that
did
not
produce
any
sales
and
most
home
based
business
don’t
have
too
much
money
to
waste
when
ramping
up.
Failed
efforts
can
make
businesses
run
out
of
money
too
quick
and
eventually
close
shop.
The
reason
for
this
is
there
is
a
learning
curve
with
marketing
your
product.
Product
knowledge
must
increase
to
a
point
where
you
know
who
you
must
sell
that
product
to
and
how
to
sell
it.
In
my
opinion
you
have
two
choices
when
it
comes
to
marketing:
1.
Hire
a
marketing
firm
that
can
advertise
your
product
for
a
fee
or….
2.
Take
the
time
to
learn
about
your
product
and
try
different
marketing
methods
without
spending
all
of
your
money.
If
you
are
on
a
tight
budget
then
Option
2
may
be
the
choice
to
make.
One
lesson
I
learned
when
trying
to
sell
my
product
is
actually
telling
the
customer
you
have
what
they
are
looking
for
in
an
ad.
I
realized
this
when
I
started
marketing
my
product
on
the
internet.
I
never
knew
keywords
meant
so
many
different
things
to
so
many
different
people
and
I
really
had
to
put
my
money
management
skills
to
work
for
me
so
I
can
live
to
market
another
day
and
get
closer
to
my
target
market.
In
my
perfect
world
a
prospect
would
become
a
buyer
in
the
following
manner:
1.
Prospect
sees
your
ad
and
visits
your
web
site
wanting
more
information.
2.
Prospect
loves
what
you
are
saying
and
is
ready
to
buy.
3.
Prospect
purchases
your
product
becomes
a
customer.
In
order
for
a
prospective
buyer
to
visit
your
web
site
to
start
the
sales
process,
the
shopper
must
react
positively
(meaning
have
interest)
to
your
advertisement.
The
bottom
line
is:
Your
ad
must
be
good
enough
to
attract
many
prospects
because
you
are
paying
hard
earned
money
to
have
that
ad
presented
to
the
world.
So
how
do
you
know
if
your
ad
is
good
enough?
In
my
opinion
it’s
trial
and
error.
You
need
to
run
different
types
of
ads
showing
different
combinations
of
features
and
benefits
of
your
product
and
choose
the
best
producers.
Then
you
must
track
that
ad
and
see
if
they
are
converting
into
sales.
Taking
the
approach
of
creating
a
smaller
advertising
budget
and
try
2
or
3
different
advertising
methods
I
found
works
well
when
marketing
on
a
shoe
string
budget.
You’ll
have
less
pressure
on
yourself
to
determine
which
ad
worked
best
for
your
business
to
use
again.
It
takes
time
to
create
a
meaningful
ad
to
attract
many
shoppers
to
visit
your
site.
You
will
need
to
budget
accordingly
to
sustain
business
until
you
have
the
right
combination
of
ad’s
convert
to
enough
sales
for
you
to
use
the
same
method
again.
An
approach
like
this
could
allow
you
to
sustain
your
business.
The
approach
works
great
when
advertising
with
Pay-Per-Click
(PPC)
sites
because
you
have
the
option
to
set
your
budget
in
some
capacity
and
some
PPC
firms
have
the
technology
to
help
you
track
the
ads.
One
thing
I
learned
is
that
working
hard
and
smart
is
required
make
money
on
your
own
and
profitability
doesn’t
happen
over
night.
Also,
it
takes
a
well
funded
business
to
sustain
it.
Marketing
is
the
only
way
to
get
your
name
out
there
and
sell
your
product.
If
you
are
wearing
many
hats
with
your
home
based
business
it
may
be
best
to
keep
it
simple
and
most
of
all
don’t
over
spend.
Failure
with
small
amount
of
money
can
provide
success
if
you
keep
learning
and
trying
new
marketing
methods.
John
Purfield
is
a
webmaster
for
http://beinbusiness.net.
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